So

CEO & Co-Founder

So Park is an accomplished strategist and MIT graduate with a rich history of driving innovation in global technology and fintech industries. Her professional journey spans major business hubs, including Tokyo, Boston, New York, Seoul and Zurich, where she led transformative projects at industry giants such as Samsung, Accenture, NTT Docomo and LG. She has delivered groundbreaking fintech solutions for top Swiss banks and financial institutions worldwide. Through her two venture studios, So has been instrumental in launching successful startups valued at over $1.25 billion. Known for her bold "Why not?" approach, she fast-tracked her academic journey and consistently challenges norms. Outside of work, So is a classically trained amateur pianist but an aspiring pop singer, preparing for her debut and blending analytical precision with creative ambition.