So

CEO & Co-Founder

So Park is an MIT alum and global innovation architect whose career spans top strategy consulting firms and Fortune 500 tech giants. As a consultant, she advised major tech and fintech players — including Samsung, NTT DoCoMo, LG, and Fidelity — leading initiatives across Tokyo, Seoul, Boston, and New York. She later served on the executive board of a Swiss banking platform managing $4 trillion in assets. With deep expertise in human-machine interaction systems and solution design — from business architecture to algorithms — So is known for turning bold vision into scalable products with surgical precision. Now, she’s applying that same end-to-end rigor to Web3, reimagining crypto not as hype, but as infrastructure built to serve people. Outside work, So is a classically trained pianist, an aspiring pop singer, an obsessed home chef, and deeply passionate about merging science and art — and believes that technology, when designed with care, can uplift not just markets, but people.