The Leadership Team Behind Favrr
David (Executive Chairman & Lead Investor): Dr. David Von Rosen is a visionary entrepreneur with a proven track record in gaming, technology, and real estate. He founded Lottoland, a pioneering gaming platform with over 18 million users and the Guinness World Record for the highest online win. Recognized as a "Young Global Leader" by the World Economic Forum in Davos, David's ventures span Web3 innovation with Favrr, luxury property development with 25 Degrees in Dubai, and high-end fashion with the VONROSEN brand—creator of the iconic black turtleneck worn by Steve Jobs. His diverse investment portfolio includes companies like Revolut, DeepL, and G.Game, along with significant holdings in cryptocurrency assets. Ranked as Switzerland’s second wealthiest individual by Bilanz Magazine in 2024, David balances visionary leadership with his adventurous spirit, whether skiing, kitesurfing, or pursuing his private pilot license.
So (CEO & Co-Founder): So Park is an MIT alum and global innovation architect whose career spans top strategy consulting firms and Fortune 500 tech giants. As a consultant, she advised major tech and fintech players — including Samsung, NTT DoCoMo, LG, and Fidelity — leading initiatives across Tokyo, Seoul, Boston, and New York. She later served on the executive board of a Swiss banking platform managing $4 trillion in assets. With deep expertise in human-machine interaction systems and solution design — from business architecture to algorithms — So is known for turning bold vision into scalable products with surgical precision. Now, she’s applying that same end-to-end rigor to Web3, reimagining crypto not as hype, but as infrastructure built to serve people. Outside work, So is a classically trained pianist, an aspiring pop singer, an obsessed home chef, and deeply passionate about merging science and art — and believes that technology, when designed with care, can uplift not just markets, but people.
Yael (Chief Design Officer & Co-Founder): Yael is a creative powerhouse and design expert with a proven track record of delivering exceptional user experiences for leading global brands. She has held pivotal design roles at organizations such as Bank of America, Virgin, and international companies like Cimpress and Monster. A computer science graduate from the prestigious Brandeis University, Yael's expertise spans interface and interaction design in Web3, blockchain, fintech, and digital marketing. She combines leadership with a keen artistic vision, shaping Favrr’s design philosophy to create an engaging and seamless platform. Yael believes that crypto projects don't have to be utilitarian and bland—they can be beautiful, elegant, and inspiring. Outside of work, she finds inspiration in exploring diverse cultures, having lived and worked across Boston, Zurich, and Mallorca, Spain.
Alex (CTO): Alex Hong is a blockchain developer and software engineer with a decade of experience building innovative and secure Web3 solutions. An MIT graduate, he has made significant contributions to DeFi, NFTs, and GameFi since entering the crypto space in 2019. His work spans trusted projects like Shift Markets, Slime Finance, and open-source contributions to SushiSwap. Known for his algorithmic mindset and relentless drive, Alex is a hands-on problem solver who thrives on tackling complex challenges. In his free time, he enjoys gaming to stay connected with the community, volunteers on Discord teaching coding basics, and carries a fun story from the 2020 DeFi Summer when he quietly participated in projects "like a blockchain ninja." He lives by the mantra, “Every problem has a solution,” which guides his approach to innovation.
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